Content creation made simple – Easy copy for sharing and keeping

Posted by on Aug 7, 2014 in Articles, Blog, Communication, Content, Digital, Editing, Front page, production, Proofreading, Uncategorized, Website |

Warning: Tenuous jumping on the baking bandwagon as the Great British Bake Off returns to our screens. I’d love some ideas for content that is light, easy and quick to make. My 32-year old designer insists we don’t have room for many words. How do we get more bang for our buck? Reader, Scotland When it comes to limited space (I’ll assume we’re talking about print or digital) it’s vital to make each word work hard. You don’t have room for...

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How to be an expert

Posted by on Jun 8, 2014 in Articles, Blog, Content, Front page, Interviewing |

Do you want to be an authority? To be known as an expert in your field? Are you keen to demonstrate thought leadership? Then read on. When I started copywriting 13 years ago I didn’t appreciate the amount of time I would spend hunting for expert opinion. Writing a feature for a trade magazine, B2B title or membership publication is often the result of a protracted search to identify and interview appropriate, credible, respected industry...

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Do you want to double your reading speed, and get rid of the misplaced comma?

Posted by on Mar 17, 2014 in Blog, Communication, Content, Proofreading, reading |

As teachers endlessly tell children “don’t move your lips when you read.”  There’s no disputing that it slows young readers down. Reading speed is limited by how fast you are able to speak. “You speak too quickly, slow down” teachers also endlessly tell children.   What does all this advice do to us? Well, presumably Sean Shannon ignored it, to become the holder of the world record for fastest talking. He can manage more than 655 words...

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Do you need to translate for prosperity come Chinese New Year?

Posted by on Jan 28, 2014 in Articles, Blog, Communication, Content, Digital, social media, translations, Website, Writing style |

Man United will join millions of people to celebrate the Chinese New Year, the Year of the Horse, which falls on 31 January. The club will use its own official Chinese website, to appeal to Chinese-speaking fans. It’s fair to assume the club doesn’t have to justifying the investment in translated content for the site, a mirror image of the British version. Chinese seems to be the one language UK businesses choose to translate content and...

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Why breaking up with a brand needn’t be hard to do

Posted by on Jan 17, 2014 in Blog, Content |

I’m just not that into you. You try to let them down easily, but many brands are in denial. You stop returning their calls, they continue to email. Somehow you feel differently about the brand that once you couldn’t wait to tell your friends and family about. Many brands as desperate for attention and want to maintain a relationship at any cost. But what are you getting out of it? There should be something in the relationship for both sides....

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Why the Yearbook is book of the year: top tips for writing your round up of 2014

Posted by on Dec 10, 2013 in Blog, Content, Marketing, Print |

2013 was all about the corporate Yearbook. Each year comes with its own set of trends. Creating content for Myspace (2008) came and went, whilst the 2009 website landing page is here to stay. As, I suspect, is the yearbook, a publication a business will create purely for an internal audience sharing the highlights of the year with employees. Unlike the annual report there’s no statutory obligation; although they don’t need to a business may...

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