What does a copywriter do? It’s not enough to hire a writer to provide the right words. You need a copywriter who understands the marketing intent. Content must be informed by strategy. Otherwise it’s just typing.
Articles – news, features, columns and opinion pieces
Bids and tenders
Business and sales letters
Conference and exhibition reports
CVs, biographies and pen portraits
Good practice guides
Retail point of sale items
Rewrites of translated copy for the UK market
Social media accounts
Tone of voice guidelines
Editing and proofreading
Do you need spare capacity? I apply high editorial standards when you’re over stretched and still need excellent attention to detail.
Specialist services: don’t know your Harvard from your Vancouver referencing systems? Don’t sweat the specialist stuff. I write style guides never mind apply them.
To help you decide whether you are ready to hire an editor (and to be clear about the difference between copyediting and proofreading) please read my simple guide ‘Is Your Content Ready for Editing?’
The new marketing mix means figuring out where best to place content (and allocate resources). And that means understanding the marketing strategy.
Controlling the progress of items through the publishing process, liaising with a range of suppliers and internal departments. Give me your newsletter or idea for a series of booklets and I will ensure quality contributions and timely delivery.
- Campaign messages
- Tone of voice guidelines
- Straplines, taglines and names
- Promotional items
- Brand positioning
- Target marketing
- Lead generation
- Marketing plans
- Pitch and proposal support
- Direct marketing campaigns
- Relationship management tools
- Content strategy
- Channels audit
- Managing social media accounts
- Media coverage
- Rebrand support
- Internal business transformation communication