Why you need to write your contributor bio, profile or byline

Posted by on Dec 9, 2014 in Blog, Communication, Content, Editing, Marketing, Print |

Remember that man in overalls sweeping the floor of the Space Center at Cape Canaveral, who, when asked by JF Kennedy ‘What do you do here?’ replied: ‘Mr President, I’m helping put a man on the moon’? The point was he didn’t say, ‘I just come in and sweep the floor’. Then there’s the story of the man cutting stone for the construction of St Paul’s Cathedral, who when asked the same question by Sir Christopher Wren, told him: ‘‘I’m helping Sir...

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Content creation made simple – Easy copy for sharing and keeping

Posted by on Aug 7, 2014 in Articles, Blog, Communication, Content, Digital, Editing, Front page, production, Proofreading, Uncategorized, Website |

Warning: Tenuous jumping on the baking bandwagon as the Great British Bake Off returns to our screens. I’d love some ideas for content that is light, easy and quick to make. My 32-year old designer insists we don’t have room for many words. How do we get more bang for our buck? Reader, Scotland When it comes to limited space (I’ll assume we’re talking about print or digital) it’s vital to make each word work hard. You don’t have room for...

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Why isn’t fact checking easy?

Posted by on Nov 19, 2012 in Articles, Editing, Website | 1 comment

Get your facts right, they said. All the companies featured in the publication I was working on were multinationals and household names. And their top people had been interviewed for the accompanying worldwide TV series, so it wasn’t like I was being asked for investigative journalism. A quick cross checking, was all that was required for a ‘fast facts’ sidebar, to break up the page and draw the reader into reading the longer piece. Double...

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Have you met a Sue? Every writer, editor and proofreader has

Posted by on Oct 11, 2012 in Editing, Proofreading, Self-publishing |

“You must meet Sue,” the friend says “she’s taking early retirement and is going to be a proofreader. Perhaps she could lend you a hand.” “Is she trained? How much experience does she have? ” I ask, keen to have a go-to-person for times like this when I’m too busy to stay for longer than a coffee. “Oh lots, she’s published books and everything.” Every proofreader, editor and writer knows a Sue. In this day of redundancy and early retirement...

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In which the writer gets in the way

Posted by on Oct 2, 2011 in Editing, Writing style |

The writing shouldn’t come between the reader and what’s being described. And the writer shouldn’t get in the way, like a small petulant child tugging at your elbow: “Look, look at this. Let me show you something.” Look at the following sentences, all of which contain unnecessary attention seeking words: The problem: Please provide information about yourself and your work area to help us understand your responses. (We can safely assume this is...

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She’s Behind You! Oh No She Isn’t

Posted by on Dec 14, 2010 in Digital, Editing, Marketing, Print, Proofreading |

Welcome to the Words Are Everywhere newsletter. With panto season about to start, don’t miss out and book your favourite now: *************** HUMPTY DUMPTY It’s Christttttmaaaaas. And I know of at least one annual report that has as much chance of being printed in 2010 as humpty dumpty has of avoiding a big fall. Good girls and boys plan ahead. I’m writing articles for the Spring issue of a magazine. Yes Spring. It’s business as usual....

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