Why we’re all living in a post-fact world

Posted by on May 3, 2016 in Blog, Interviewing |

The move to even shorter news cycles can only mean one thing: less time to check the facts. I don’t envy those reporting on Brexit or the US Presidential campaign, where you’re always one step behind; broadcast news often lags even further behind. I’ve been a fact-checker for business publications where you’re often running up against a tight deadline, but that’s nothing compared to live interviews for broadcast news. Politicians get to express...

Read More

How to be an expert

Posted by on Jun 8, 2014 in Articles, Blog, Content, Front page, Interviewing |

Do you want to be an authority? To be known as an expert in your field? Are you keen to demonstrate thought leadership? Then read on. When I started copywriting 13 years ago I didn’t appreciate the amount of time I would spend hunting for expert opinion. Writing a feature for a trade magazine, B2B title or membership publication is often the result of a protracted search to identify and interview appropriate, credible, respected industry...

Read More

Created by The Nth Degree Marketing & Design, Edinburgh