What is evergreen content?

As the leaves fall from the trees, it’s time to turn to evergreen content. That’s content that doesn’t go out of date, words that stand the test of time. Is it evergreen? Ask if someone reading in a year’s time would find the content informative and interesting. If...

Let me amuse and delight you

Have you been amused and delighted recently? Give it a minute. Still nothing? I’m surprised, given that everything from coffee machines to garden centres seems to make this brand promise. Just recently the phrase jumped out at me from a B2B marketing industry website...