by Gill Booles | Jan 15, 2020 | Articles, Blog, Front page
About twenty years ago, I got my first experience of working on a business magazine. Amid deadlines for a Masters in Journalism and early morning shifts at a press cutting agency, I filed my first piece for The CA magazine. Back then, the magazine was produced...
by Gill Booles | May 7, 2018 | Articles, Blog
What AI and machine learning mostly need is an image makeover. I’d like to set something straight. Writing about AI and machine learning does not always involve robots. Sometimes it does, like CHIRON, a pioneering ‘care-in-the-home’ system which in the future may help...
by Gill Booles | Aug 7, 2014 | Articles, Blog, Communication, Content, Digital, Editing, Front page, production, Proofreading, Uncategorized, Website
Warning: Tenuous jumping on the baking bandwagon as the Great British Bake Off returns to our screens. I’d love some ideas for content that is light, easy and quick to make. My 32-year old designer insists we don’t have room for many words. How do we get more bang for...
by Gill Booles | Jun 8, 2014 | Articles, Blog, Content, Front page, Interviewing
Do you want to be an authority? To be known as an expert in your field? Are you keen to demonstrate thought leadership? Then read on. When I started copywriting 13 years ago I didn’t appreciate the amount of time I would spend hunting for expert opinion. Writing a...
by Gill Booles | Jan 28, 2014 | Articles, Blog, Communication, Content, Digital, social media, translations, Website, Writing style
Man United will join millions of people to celebrate the Chinese New Year, the Year of the Horse, which falls on 31 January. The club will use its own official Chinese website, to appeal to Chinese-speaking fans. It’s fair to assume the club doesn’t have to justifying...
by Gill Booles | Nov 26, 2013 | Articles, Communication, Content, Events, reading
The last person to raise a hand when the English teacher asks for a volunteer to read aloud is always the budding writer. It’s often left to their classmates, the ones who dream of being singers, dancers and actors. Appearing on Desert Island Discs the award-winning...
