Digital skills your writer needs right now

Posted by on May 13, 2017 in Blog, Digital |

I know successful business people who can’t add up for toffee. Likewise, my design skills suck. You can’t do it all, which is why you need to bring in a specialist. Or be prepared to give it a try. Which is often my approach, and why I’ve got a better understanding of what digital is all about. Looking back at when I set up, eight years ago, I realise how far I’ve come from traditional copywriting. In those days, campaigns were either digital...

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You saw this headline. What happens next is hard to believe

Posted by on Aug 8, 2016 in Blog, Digital |

Facebook has introduced measures to reduce the number of clickbait headlines that it shows in your newsfeed. A victory for all of us who have wasted time clicking on a headline, and ended up being misled into reading a load of nonsense. Farewell to ‘32 Health Things You’ve Been Doing Wrong for Years’ and ’12 Facts You Won’t Believe Are True.’ Perhaps we can look forward to the return of well-written, factually-accurate headlines, to click on to...

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Content creation made simple – Easy copy for sharing and keeping

Posted by on Aug 7, 2014 in Articles, Blog, Communication, Content, Digital, Editing, Front page, production, Proofreading, Uncategorized, Website |

Warning: Tenuous jumping on the baking bandwagon as the Great British Bake Off returns to our screens. I’d love some ideas for content that is light, easy and quick to make. My 32-year old designer insists we don’t have room for many words. How do we get more bang for our buck? Reader, Scotland When it comes to limited space (I’ll assume we’re talking about print or digital) it’s vital to make each word work hard. You don’t have room for...

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Do you need to translate for prosperity come Chinese New Year?

Posted by on Jan 28, 2014 in Articles, Blog, Communication, Content, Digital, social media, translations, Website, Writing style |

Man United will join millions of people to celebrate the Chinese New Year, the Year of the Horse, which falls on 31 January. The club will use its own official Chinese website, to appeal to Chinese-speaking fans. It’s fair to assume the club doesn’t have to justifying the investment in translated content for the site, a mirror image of the British version. Chinese seems to be the one language UK businesses choose to translate content and...

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Why your website needs to be open all hours ahead of Small Business Saturday

Posted by on Dec 4, 2013 in Blog, Digital, Front page, Marketing, Website |

Shop local and support Small Business Saturday (7 Dec),  you may find hidden gems. Or you may be unlucky and find the shop in darkness with a closed sign on the door. Ahead of the day – the first one in the UK – I’m putting in a request for market traders and independent retailers to meet shoppers half way. Prepare for one of the busiest shopping days by checking that your website has the correct opening hours. Many businesses will be...

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Why you can steal my soul, but don’t quote me

Posted by on Mar 26, 2013 in Articles, Blog, Digital, Print |

In which Gill Booles finds that people are free and easy with their image, but if you try and quote them they turn a little peculiar. Indians believed that photographing could steal a person’s soul. Today, almost no thought is given to ask for permission to take our image. We’re constantly captured. In fact that’s what’s being encouraged, always be capturing – take photos, video the speaker, and share on social media. You sign up for a morning...

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