A lightbulb moment

Posted by on Sep 14, 2021 in Blog, Front page |

I have a magpie mind; I collect information. But, I fail to accumulate knowledge.  Fleetingly, I’ll be a world authority on a subject because I’ve spoken to experts and interviewed thought leaders. All that research benefits my clients, but it doesn’t stick in my head. The last thing I learnt gets pushed out to make room for new words. Recently, I was writing about retrofitting to replace fluorescent tube lighting with LEDs. The client referred...

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Curation for the (COVID) duration

Posted by on May 21, 2020 in Blog, Front page, Recent work |

Are you avoiding the news? According to research by the Reuters Institute, 60 per cent of people say they always, often or sometimes avoid news during the present Covid-19 emergency. Well, this is a news-free zone. As we endure the second month of lockdown, I share with you the best distractions from the rolling doom-and-gloom. What do you mean we can come out now..? I haven’t finished Better Call Saul. What I’m watching The Banff Mountain Film...

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Marketing thru COVID – a plan of sorts

Posted by on Apr 24, 2020 in Blog, Front page, Marketing |

COVID-19 brought the film and TV industry to a halt, more or less overnight on 17 March 2020. The next day, I jumped on a call with the two owners of Power Gems, and we came up with a way to harness the six years spent working together to build a global brand. The Manchester-based business designs and manufactures a specialist lighting product for film and TV production, with the majority of sales overseas. My approach I created a one-month...

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The Future of Fintech for The CA

Posted by on Jan 15, 2020 in Articles, Blog, Front page |

About twenty years ago, I got my first experience of working on a business magazine. Amid deadlines for a Masters in Journalism and early morning shifts at a press cutting agency, I filed my first piece for The CA magazine. Back then, the magazine was produced in-house, by a dedicated team of writers and designers, in the Stockbridge office of the Institute of Chartered Accountants of Scotland. The magazine then went out to a competitive tender...

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Moby, Elton John and The Ghost Writer

Posted by on Jun 2, 2019 in Blog, Writing style |

Is it ever worth reading the Afterword, the bit at the end of a book that explains how it came into being? Below is an excerpt taken from Porcelain, the coming-of-age memoir written by musician and DJ, Moby: “When I first talked to a literary agent about writing a memoir I mentioned that it would be really fun to hire a writer. My literary agent said: ‘You’re descended from Herman Melville. You need to at least try to write the book on your...

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