A lightbulb moment

Posted by on Sep 14, 2021 in Blog, Front page |

I have a magpie mind; I collect information. But, I fail to accumulate knowledge.  Fleetingly, I’ll be a world authority on a subject because I’ve spoken to experts and interviewed thought leaders. All that research benefits my clients, but it doesn’t stick in my head. The last thing I learnt gets pushed out to make room for new words. Recently, I was writing about retrofitting to replace fluorescent tube lighting with LEDs. The client referred...

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Curation for the (COVID) duration

Posted by on May 21, 2020 in Blog, Front page, Recent work |

Are you avoiding the news? According to research by the Reuters Institute, 60 per cent of people say they always, often or sometimes avoid news during the present Covid-19 emergency. Well, this is a news-free zone. As we endure the second month of lockdown, I share with you the best distractions from the rolling doom-and-gloom. What do you mean we can come out now..? I haven’t finished Better Call Saul. What I’m watching The Banff Mountain Film...

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Marketing thru COVID – a plan of sorts

Posted by on Apr 24, 2020 in Blog, Front page, Marketing |

COVID-19 brought the film and TV industry to a halt, more or less overnight on 17 March 2020. The next day, I jumped on a call with the two owners of Power Gems, and we came up with a way to harness the six years spent working together to build a global brand. The Manchester-based business designs and manufactures a specialist lighting product for film and TV production, with the majority of sales overseas. My approach I created a one-month...

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The Future of Fintech for The CA

Posted by on Jan 15, 2020 in Articles, Blog, Front page |

About twenty years ago, I got my first experience of working on a business magazine. Amid deadlines for a Masters in Journalism and early morning shifts at a press cutting agency, I filed my first piece for The CA magazine. Back then, the magazine was produced in-house, by a dedicated team of writers and designers, in the Stockbridge office of the Institute of Chartered Accountants of Scotland. The magazine then went out to a competitive tender...

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Moby, Elton John and The Ghost Writer

Posted by on Jun 2, 2019 in Blog, Writing style |

Is it ever worth reading the Afterword, the bit at the end of a book that explains how it came into being? Below is an excerpt taken from Porcelain, the coming-of-age memoir written by musician and DJ, Moby: “When I first talked to a literary agent about writing a memoir I mentioned that it would be really fun to hire a writer. My literary agent said: ‘You’re descended from Herman Melville. You need to at least try to write the book on your...

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AI, machine learning and robots

Posted by on May 7, 2018 in Articles, Blog |

What AI and machine learning mostly need is an image makeover. I’d like to set something straight. Writing about AI and machine learning does not always involve robots. Sometimes it does, like CHIRON, a pioneering ‘care-in-the-home’ system which in the future may help people to stay living independently in their own homes for longer. That’s just one application of AI and machine learning and would make for a good picture: a robot delivering a...

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