A lightbulb moment

Posted by on Sep 14, 2021 in Blog, Front page |

I have a magpie mind; I collect information. But, I fail to accumulate knowledge.  Fleetingly, I’ll be a world authority on a subject because I’ve spoken to experts and interviewed thought leaders. All that research benefits my clients, but it doesn’t stick in my head. The last thing I learnt gets pushed out to make room for new words. Recently, I was writing about retrofitting to replace fluorescent tube lighting with LEDs. The client referred...

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Curation for the (COVID) duration

Posted by on May 21, 2020 in Blog, Front page, Recent work |

Are you avoiding the news? According to research by the Reuters Institute, 60 per cent of people say they always, often or sometimes avoid news during the present Covid-19 emergency. Well, this is a news-free zone. As we endure the second month of lockdown, I share with you the best distractions from the rolling doom-and-gloom. What do you mean we can come out now..? I haven’t finished Better Call Saul. What I’m watching The Banff Mountain Film...

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Marketing thru COVID – a plan of sorts

Posted by on Apr 24, 2020 in Blog, Front page, Marketing |

COVID-19 brought the film and TV industry to a halt, more or less overnight on 17 March 2020. The next day, I jumped on a call with the two owners of Power Gems, and we came up with a way to harness the six years spent working together to build a global brand. The Manchester-based business designs and manufactures a specialist lighting product for film and TV production, with the majority of sales overseas. My approach I created a one-month...

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The Future of Fintech for The CA

Posted by on Jan 15, 2020 in Articles, Blog, Front page |

About twenty years ago, I got my first experience of working on a business magazine. Amid deadlines for a Masters in Journalism and early morning shifts at a press cutting agency, I filed my first piece for The CA magazine. Back then, the magazine was produced in-house, by a dedicated team of writers and designers, in the Stockbridge office of the Institute of Chartered Accountants of Scotland. The magazine then went out to a competitive tender...

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The Internet of Things – where’s the content?

Posted by on Sep 11, 2014 in Blog, Content, Front page, Marketing |

This week I was asked to quote a fee for writing the label copy for a well known Scottish drink. I’m still waiting to hear whether my language must be come-hither seductive shelf stopper or a zingy sassy invitation to ‘take me to the till’. Either way, shifting product into supermarket basket will mean adopting the brand personality, which could be as simple as: ‘Young, innovative, accessible and hassle-free – and everything...

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Content creation made simple – Easy copy for sharing and keeping

Posted by on Aug 7, 2014 in Articles, Blog, Communication, Content, Digital, Editing, Front page, production, Proofreading, Uncategorized, Website |

Warning: Tenuous jumping on the baking bandwagon as the Great British Bake Off returns to our screens. I’d love some ideas for content that is light, easy and quick to make. My 32-year old designer insists we don’t have room for many words. How do we get more bang for our buck? Reader, Scotland When it comes to limited space (I’ll assume we’re talking about print or digital) it’s vital to make each word work hard. You don’t have room for...

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