How to market your book before publication

Posted by on Nov 2, 2015 in Blog, Marketing, Print, Self-publishing, Writing style |

Here’s my advice for marketing your book, possibly even before you’ve written it. Most people are not just writing a book. Do you have the luxury of writing full time and getting paid for it? As an expert writer or knowledge specialist, you’ll most likely be writing as a side project. Recently I attended a talk by a consultant who has a firmly established reputation. He wasn’t a professional speaker, but casually mentioned ‘by the way, this...

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Why you need to write your contributor bio, profile or byline

Posted by on Dec 9, 2014 in Blog, Communication, Content, Editing, Marketing, Print |

Remember that man in overalls sweeping the floor of the Space Center at Cape Canaveral, who, when asked by JF Kennedy ‘What do you do here?’ replied: ‘Mr President, I’m helping put a man on the moon’? The point was he didn’t say, ‘I just come in and sweep the floor’. Then there’s the story of the man cutting stone for the construction of St Paul’s Cathedral, who when asked the same question by Sir Christopher Wren, told him: ‘‘I’m helping Sir...

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Why the Yearbook is book of the year: top tips for writing your round up of 2014

Posted by on Dec 10, 2013 in Blog, Content, Marketing, Print |

2013 was all about the corporate Yearbook. Each year comes with its own set of trends. Creating content for Myspace (2008) came and went, whilst the 2009 website landing page is here to stay. As, I suspect, is the yearbook, a publication a business will create purely for an internal audience sharing the highlights of the year with employees. Unlike the annual report there’s no statutory obligation; although they don’t need to a business may...

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Useless magazine parts: the contents pages

Posted by on Nov 19, 2013 in Blog, Content, Print, production |

Contents pages are the magazine equivalent of the appendix, a part that we no longer need. Evolution from print to digital has made this part of a publication redundant. It’s easier to navigate a digital title from the thumbnail grid showing all the pages laid out in an overview. When we can dip in and start anywhere we no longer need to rely on a couple of pages at the front to find our way around. In my mind the content section no longer has...

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Why you can steal my soul, but don’t quote me

Posted by on Mar 26, 2013 in Articles, Blog, Digital, Print |

In which Gill Booles finds that people are free and easy with their image, but if you try and quote them they turn a little peculiar. Indians believed that photographing could steal a person’s soul. Today, almost no thought is given to ask for permission to take our image. We’re constantly captured. In fact that’s what’s being encouraged, always be capturing – take photos, video the speaker, and share on social media. You sign up for a morning...

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Why The Shallows rewards deep reading

Posted by on Mar 14, 2013 in Blog, Communication, Content, Digital, Print |

Gill Booles reviews The Shallows by Nicholas Carr for All Media Scotland. Reproduced – you need to be signed up to read the original Remember the  Tomorrow People ? Well, it seems the next stage of human evolution is more likely to be the Pancake People – spread wide and thin as we connect with a vast network of information accessed by the mere touch of a button. That’s if you’re still reading, because that hyperlink may have had you behaving...

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