Celebrities and social media management

Posted by on Feb 28, 2016 in Blog, social media |

Social media management is one of those things that people in marketing accept, but people not in the industry don’t understand. I was surprised by a colleague who works in publishing, who was in raptures because a radio presenter had favourited her Tweet. This is a presenter who gets up at 4 am, and so is unlikely to be on Twitter at 8 pm, when they publicly claim to be in bed by 7 pm. The management of their, and many social media...

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Creating your company’s LinkedIn profile

Posted by on Nov 17, 2015 in Blog, social media |

Social media is about building networks and it works best when a single person or handful of people take charge. But it takes time. Whether or not you choose to get involved you can’t afford to ignore it – the genie is already out of the bottle. You need to be aware that people on these networks are already talking about your business. And your employees will already be on LinkedIn, therefore why not embrace it? Here’s how your business...

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Do you need to translate for prosperity come Chinese New Year?

Posted by on Jan 28, 2014 in Articles, Blog, Communication, Content, Digital, social media, translations, Website, Writing style |

Man United will join millions of people to celebrate the Chinese New Year, the Year of the Horse, which falls on 31 January. The club will use its own official Chinese website, to appeal to Chinese-speaking fans. It’s fair to assume the club doesn’t have to justifying the investment in translated content for the site, a mirror image of the British version. Chinese seems to be the one language UK businesses choose to translate content and...

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‘Like’ my Facebook page: Peel me a grape

Posted by on Jan 27, 2013 in Marketing, social media |

Well boo hoo, poor you. I didn’t realise you were finding giving to charity so hard. Of course I’d love to help. I’ll head over to Facebook right now and ‘like’ your page. Shall I peel you a grape while I’m there? Assuming you could you be bothered to eat it. This brand amazes me. It knows a lot about healthcare according to the TV advert, before telling me to: “Like us on Facebook. For every ‘like’ we’ll make a donation to charity.” Giving...

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Past perfect content. Why it’s all just a little bit of history repeating

Posted by on Dec 31, 2012 in Communication, Digital, Marketing, Print, Self-publishing, social media, Website |

You look back.  You look back to the start of the year when plans were being drawn up. Back when it all seemed so simple. It is simple. Well no perhaps that’s a tad simplistic, if ‘it’ is life. I’m not a lifestyle guru. There are many other blogs which will promise that life should be simple. I’m just offering you hope, to shape your content in the New Year. Content is simple. Stop over analyzing. Or rather make sure you analyse the right...

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Ticking Twitter Off Your To Do List with Automated Tweets

Posted by on Oct 4, 2012 in social media |

Have you got your homework? Are you going to spend Sunday evening scheduling a week’s worth of Tweets before retiring to bed confident that no matter what else happens at least you have maintained your social media presence? Automating tweets leave you free to get on with work without pesky interruption. This is fine if you are adding value but more often automated tweets are easily identifiable as such, distinguished by such features as a link...

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