Celebrities and social media management

Social media management is one of those things that people in marketing accept, but people not in the industry don’t understand. I was surprised by a colleague who works in publishing, who was in raptures because a radio presenter had favourited her Tweet. This...

Creating your company’s LinkedIn profile

Social media is about building networks and it works best when a single person or handful of people take charge. But it takes time. Whether or not you choose to get involved you can’t afford to ignore it – the genie is already out of the bottle. You need to be...

‘Like’ my Facebook page: Peel me a grape

Well boo hoo, poor you. I didn’t realise you were finding giving to charity so hard. Of course I’d love to help. I’ll head over to Facebook right now and ‘like’ your page. Shall I peel you a grape while I’m there? Assuming you could you be bothered to eat it. This...