by Gill Booles | Sep 10, 2010 | Articles, Digital, Editing, Marketing, Print, Proofreading, Website
Welcome to the Words Are Everywhere newsletter. *************** STARTING THE NEW YEAR IN SEPTEMBER I was the kind of child who was pleased to see the ‘back to school’ adverts. I like September because of the promise of a new start. Beginning a new project and looking...
by Gill Booles | Aug 31, 2010 | Editing, Marketing, Proofreading, Website
Do you remember Burger King’s Whopper Freakout campaign in which the Whopper disappeared from the menu for one day to prove the people’s love for the burger by showing their reactions? I fantasise about a similar campaign for writing and editing but sadly I suspect...
by Gill Booles | Jul 12, 2010 | Articles, Communication, Digital, Editing, Freelancing, Marketing, Print, Proofreading, Website
Welcome to the Words Are Everywhere newsletter. *************** SUN, SEA AND SPARE CAPACITY Summers can be tough. With so many clients, colleagues and suppliers on holiday, projects still have to go ahead. Schedules slip and clients return demanding to know why the...
by Gill Booles | Nov 26, 2009 | Editing, Freelancing, Marketing, Proofreading
The psychology of the supermarket shop sometimes seeps into the mind of a client. We’re used to going in to pick up a toilet roll and waddling to the car with enough BOGOF rolls to insulate the attic. But getting more for our marketing pound doesn’t necessarily mean...
