This copywriter’s addictions: Just one more interview, I swear it’s the last

Posted by on Jan 15, 2013 in Articles, Freelancing |

Writing this blog is displacement activity. Humour me if you will. For I fear that whilst I am ‘with article’ there’s a serious risk of relentlessly pursuing contributors like a pack of hounds running a fox to ground. If the phone rings, don’t answer. It will be me, calling to ask your opinion for this piece I am writing. Sometimes it’s difficult to know when to stop. Writing this post forces me to step away from the email and leave the phone...

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Free holiday checklist…things to do before you go on holiday

Posted by on Aug 13, 2012 in Freelancing |

Going on holiday? Leave your publication in safe hands with your regular trusty freelancer while you jet off into the sun. Who’s that? I hear you ask. Well, if it’s not me then I’m sorry. For both of us. Perhaps you should add it to the holiday checklist for next year – buy travel insurance, start beach diet, check your passport and hire me. This is the season when I’m advised: “Your usual contact is on holiday so the newsletter has been...

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The reports of my death are greatly exaggerated

Posted by on Aug 12, 2010 in Communication, Digital, Freelancing |

This week I didn’t get a dog called Zoe. It turned out she was mad – constantly scanning the environment, looking for threats. She paid not a jot of attention to people. I knew we wouldn’t see her again if she was let off the lead. She would bolt and keep on going, not least because she didn’t recognise us as owners she should return to. She reminded me of the attitude I met when I went freelance. The doom merchants, like mad Zoe, would...

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Sun, sea and spare capacity

Posted by on Jul 12, 2010 in Articles, Communication, Digital, Editing, Freelancing, Marketing, Print, Proofreading, Website |

Welcome to the Words Are Everywhere newsletter. *************** SUN, SEA AND SPARE CAPACITY Summers can be tough. With so many clients, colleagues and suppliers on holiday, projects still have to go ahead. Schedules slip and clients return demanding to know why the summer issue is being produced in September. I’m writing articles for a bank’s quarterly magazine for business customers – it still needs to go out on time despite the usual writer...

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The awkward business of marketing ourselves

Posted by on Jul 8, 2010 in Freelancing, Marketing, social media |

Creative freelancers may like to think they’re special. But we are just like accountants, lawyers and architects. You can be the most talented award-winning creative in Scotland and yet, like anyone else who provides a service for a living, you still need to market your business. And unlike widget manufacturers we can’t stack words, images or websites on a shelf and use in-store promotions to sell them. We have to market our business, which...

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Why going to work is an alien concept

Posted by on Jul 5, 2010 in Freelancing |

Colin is a photographer. I was helping him with a proposal for a contract. We were looking at his portfolio trying to shortlist over a decade’s work into just five pictures. Over a latte we tried to get into the client’s head – what were they after? A safe pair of hands, someone who could do the job? Or new talent, with the potential to be nurtured and grown. I would hope both. Freelancing isn’t like a normal job. People with normal day jobs...

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