How to market your book before publication

Posted by on Nov 2, 2015 in Blog, Marketing, Print, Self-publishing, Writing style |

Here’s my advice for marketing your book, possibly even before you’ve written it. Most people are not just writing a book. Do you have the luxury of writing full time and getting paid for it? As an expert writer or knowledge specialist, you’ll most likely be writing as a side project. Recently I attended a talk by a consultant who has a firmly established reputation. He wasn’t a professional speaker, but casually mentioned ‘by the way, this...

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Past perfect content. Why it’s all just a little bit of history repeating

Posted by on Dec 31, 2012 in Communication, Digital, Marketing, Print, Self-publishing, social media, Website |

You look back.  You look back to the start of the year when plans were being drawn up. Back when it all seemed so simple. It is simple. Well no perhaps that’s a tad simplistic, if ‘it’ is life. I’m not a lifestyle guru. There are many other blogs which will promise that life should be simple. I’m just offering you hope, to shape your content in the New Year. Content is simple. Stop over analyzing. Or rather make sure you analyse the right...

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Have you met a Sue? Every writer, editor and proofreader has

Posted by on Oct 11, 2012 in Editing, Proofreading, Self-publishing |

“You must meet Sue,” the friend says “she’s taking early retirement and is going to be a proofreader. Perhaps she could lend you a hand.” “Is she trained? How much experience does she have? ” I ask, keen to have a go-to-person for times like this when I’m too busy to stay for longer than a coffee. “Oh lots, she’s published books and everything.” Every proofreader, editor and writer knows a Sue. In this day of redundancy and early retirement...

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How to decide if you need to go direct – cutting out the middleman

Posted by on May 1, 2012 in Self-publishing |

Sadly the web is awash with self publishers, making zero revenue, but boasting of removing the editor, literary agent or other stage in the publishing process. And the many bloggers with amazing stories to tell and conspiracy theories for the failure to get media coverage. There’s always a journalist who wasn’t interested in their story because he was in cahoots with the Government/big business/big advertisers or friends with the competition....

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