5 ways to make the most of email newsletters

Posted by on Apr 9, 2014 in Blog, Marketing, Research |

Are you spending your day browsing email newsletters? No, me neither. So, let’s assume the readers of your newsletter are just like you and me. What would make them pay more attention? Follow these top tips to give your newsletters greater stand out: Test, trial and no error: Email marketing software such as Mailchimp is a great tool. You can see how simple it is to drop content into the template, add a spreadsheet of mailing details and create...

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Free holiday checklist…things to do before you go on holiday

Posted by on Aug 13, 2012 in Freelancing |

Going on holiday? Leave your publication in safe hands with your regular trusty freelancer while you jet off into the sun. Who’s that? I hear you ask. Well, if it’s not me then I’m sorry. For both of us. Perhaps you should add it to the holiday checklist for next year – buy travel insurance, start beach diet, check your passport and hire me. This is the season when I’m advised: “Your usual contact is on holiday so the newsletter has been...

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She’s Behind You! Oh No She Isn’t

Posted by on Dec 14, 2010 in Digital, Editing, Marketing, Print, Proofreading |

Welcome to the Words Are Everywhere newsletter. With panto season about to start, don’t miss out and book your favourite now: *************** HUMPTY DUMPTY It’s Christttttmaaaaas. And I know of at least one annual report that has as much chance of being printed in 2010 as humpty dumpty has of avoiding a big fall. Good girls and boys plan ahead. I’m writing articles for the Spring issue of a magazine. Yes Spring. It’s business as usual....

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Sun, sea and spare capacity

Posted by on Jul 12, 2010 in Articles, Communication, Digital, Editing, Freelancing, Marketing, Print, Proofreading, Website |

Welcome to the Words Are Everywhere newsletter. *************** SUN, SEA AND SPARE CAPACITY Summers can be tough. With so many clients, colleagues and suppliers on holiday, projects still have to go ahead. Schedules slip and clients return demanding to know why the summer issue is being produced in September. I’m writing articles for a bank’s quarterly magazine for business customers – it still needs to go out on time despite the usual writer...

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