Is finding your ideal customer in the DNA or A/B?

Posted by on Dec 29, 2017 in Blog, Research |

How do you find your ideal customer? In the ideal world, you would conduct extensive research. You would learn about your target customer’s likes, their interests and occupation. In the real world, you may only know what pain point your product or service addresses. From that though, you can figure out what features would be attractive, and write about the benefits of buying your product or service. Often, you need to go mass market, and spray...

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5 ways to make the most of email newsletters

Posted by on Apr 9, 2014 in Blog, Marketing, Research |

Are you spending your day browsing email newsletters? No, me neither. So, let’s assume the readers of your newsletter are just like you and me. What would make them pay more attention? Follow these top tips to give your newsletters greater stand out: Test, trial and no error: Email marketing software such as Mailchimp is a great tool. You can see how simple it is to drop content into the template, add a spreadsheet of mailing details and create...

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