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Why your website needs to be open all hours ahead of Small Business Saturday

by Gill Booles | Dec 4, 2013 | Blog, Digital, Front page, Marketing, Website

Shop local and support Small Business Saturday (7 Dec),  you may find hidden gems. Or you may be unlucky and find the shop in darkness with a closed sign on the door. Ahead of the day – the first one in the UK – I’m putting in a request for market traders and...

A website is for life and not just for Christmas, unlike the content

by Gill Booles | Dec 19, 2012 | Website

“You’ll soon be able to visit us using the new tram service” the restaurant promises on its website. Yeah, good luck with that. The Edinburgh trams may be delayed but you could say that the directions showing how to get to the restaurant will be correct one day. Even...

Why you need to treat me as an individual not a target audience

by Gill Booles | Dec 11, 2012 | advertising, Digital, Marketing

I have a confession to make. I have never prepared a Xmas dinner. I prefer cheese to chocolate. I only own a couple of pairs of shoes. My shopping trips consist of darting into a store to buy the item I’ve previously identified online.  No, I am not a man. But at this...

Christmas is coming: Why brands should stop nagging

by Gill Booles | Dec 5, 2012 | Communication, Marketing

At this time of year I feel like I’m being grabbed by the elbow and propelled towards the Christmas I am not yet ready for. Sainsbury’s ‘know Christmas is more than just one day. It’s about a whole season of days’. Apparently it’s not enough to panic buy for one day,...

Starting the new year in September

by Gill Booles | Sep 10, 2010 | Articles, Digital, Editing, Marketing, Print, Proofreading, Website

Welcome to the Words Are Everywhere newsletter. *************** STARTING THE NEW YEAR IN SEPTEMBER I was the kind of child who was pleased to see the ‘back to school’ adverts. I like September because of the promise of a new start. Beginning a new project and looking...
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Recent posts

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Member of The Professional Copywriters’ Network

Recent work

Knowledge Transfer Network

KTN Innovate UK

Aquila Insight

Power Gems – Marketing support and content creation

HSBC Trade Radar – Editor, writer and project manager

Contact Gill Booles

35 Inveresk Village
Musselburgh
EH21 7TD
Mobile 07752 975189
Tel 0131 620 2334

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