Why ad blocking means writing better copy

Posted by on Jul 16, 2016 in advertising, Blog |

You know those images on web pages that keep moving, the banner adverts that distract and annoy? Well, I’m rather proud to have made my first one. It’s a GIF, an animated digital advert placed in an American trade directory for film and TV equipment suppliers. Round-and-round it goes ad infinitum. Or not, if you are one of the 22% in the UK who use ad blocking software (source: IAB, 2016). Ad blockers promise to rid the internet of annoying...

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Why you need to treat me as an individual not a target audience

Posted by on Dec 11, 2012 in advertising, Digital, Marketing |

I have a confession to make. I have never prepared a Xmas dinner. I prefer cheese to chocolate. I only own a couple of pairs of shoes. My shopping trips consist of darting into a store to buy the item I’ve previously identified online.  No, I am not a man. But at this time of year I have much in common with men. You see I am difficult to buy for.  Let me re-phrase that. I am difficult to sell to. Advertising used to be about how many people you...

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