Past perfect content. Why it’s all just a little bit of history repeating

Posted by on Dec 31, 2012 in Communication, Digital, Marketing, Print, Self-publishing, social media, Website |

You look back.  You look back to the start of the year when plans were being drawn up. Back when it all seemed so simple. It is simple. Well no perhaps that’s a tad simplistic, if ‘it’ is life. I’m not a lifestyle guru. There are many other blogs which will promise that life should be simple. I’m just offering you hope, to shape your content in the New Year. Content is simple. Stop over analyzing. Or rather make sure you analyse the right...

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A website is for life and not just for Christmas, unlike the content

Posted by on Dec 19, 2012 in Website |

“You’ll soon be able to visit us using the new tram service” the restaurant promises on its website. Yeah, good luck with that. The Edinburgh trams may be delayed but you could say that the directions showing how to get to the restaurant will be correct one day. Even a stopped watch is right twice a day. The beauty of websites is that they’re so easy to update. The problem is that they seldom are because they rely on non-technical parts i.e....

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Starting the new year in September

Posted by on Sep 10, 2010 in Articles, Digital, Editing, Marketing, Print, Proofreading, Website |

Welcome to the Words Are Everywhere newsletter. *************** STARTING THE NEW YEAR IN SEPTEMBER I was the kind of child who was pleased to see the ‘back to school’ adverts. I like September because of the promise of a new start. Beginning a new project and looking to commission a writer? Call me – I bring the excitement of stocking up on new stationery. *************** SHARPEN YOUR PENCILS AND OPEN A CRISP NEW EXERCISE BOOK Nothing...

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Booles rules for seasonal success

Posted by on Jan 20, 2010 in Freelancing, Marketing |

Work, like the seasons, tends to follow a certain pattern. In the public sector, January is all go. There’s pressure to spend budgets by the end of the financial year, projects are reaching the end of their production cycle and there’s proofreading galore to get publications to print, not to mention final stage testing for websites. Surviving this quarter is no mean feat, but understanding the seasons of your work cycle can make your life much...

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Seen any good films…sorry…UFOs recently? The persuasive powers of content

Posted by on Aug 17, 2009 in Editing, Print |

Someone once told me I was suggestible. And I believed them. A couple of Christmases ago a friend was commissioned to write a New Years resolution piece for a national paper. She was to write about her attempt to give up smoking. Come 1 January she would be giving up with Allen Carr’s Easy Way to Stop Smoking. I had never heard of him or his method. On the way home from the pub I popped into a book shop and found the self-help section with its...

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