World Cup – doing something less boring instead

Posted by on Jun 17, 2010 in Freelancing |

I blame TV. ‘Before television, you would not have seen the World Cup, but you would have followed your own local teams with intensity. You would have spent more time playing yourself’ says White Dot, the campaign against television. I’m going to spend the 96 hours (or 4 very long days) of match coverage doing something else less boring instead. Such as: Brush up on my skills. No, I’m not going to even try to convince myself...

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April = March + new budget to spend. How to hire the best people to work on your new campaign

Posted by on Mar 30, 2010 in Freelancing |

April brings new beginnings. It brings the new financial year which in turn brings new budgets to spend, particularly in the public sector. With the prospect of new campaigns on the horizon, here are some points to consider if you’re thinking about commissioning a writer Budget. Do you have money for this project? Do you need to wait for the budget to settle down, for a clear picture of exactly who bid for what and got it, and whether budget...

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Top o’ the mornin’…don’t be green…find out more with the help of your freelancer

Posted by on Mar 17, 2010 in Freelancing |

One glance at the St Patrick’s Day revelry outside makes me wonder why anyone would equate a giant fluffy hat shaped like a pint of Guinness with a patron saint. Some things are perhaps less open to question. We all recognize the intrinsic value of research to our business. But have you thought about using your freelancer to conduct research? Here are some good reasons why: Freelancers provide a fresh pair of eyes. They can see the wider...

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How to save time and money when hiring a freelancer

Posted by on Mar 3, 2010 in Freelancing |

Who hasn’t had to bring in some external help to meet a tight deadline at one time or another? If you’ve never done it before it can be a daunting prospect. Here are my top tips for bringing a freelancer on board, painless and effortlessly Preparation.  Before you make an approach, do your preparation. Do you have the authority to hire a freelancer and a budget, have you identified a specific need and what are your timescales? Get to know your...

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Booles rules for seasonal success

Posted by on Jan 20, 2010 in Freelancing, Marketing |

Work, like the seasons, tends to follow a certain pattern. In the public sector, January is all go. There’s pressure to spend budgets by the end of the financial year, projects are reaching the end of their production cycle and there’s proofreading galore to get publications to print, not to mention final stage testing for websites. Surviving this quarter is no mean feat, but understanding the seasons of your work cycle can make your life much...

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Why less costs more – Tips for avoiding big bills

Posted by on Nov 26, 2009 in Editing, Freelancing, Marketing, Proofreading |

The psychology of the supermarket shop sometimes seeps into the mind of a client. We’re used to going in to pick up a toilet roll and waddling to the car with enough BOGOF rolls to insulate the attic. But getting more for our marketing pound doesn’t necessarily mean volume. Less often costs more. Because it’s much harder to come up with the three words that epitomize your brand (Coke Is It or Nike’s Just Do It), than it is to write a guide to...

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