Useless magazine parts: the contents pages

Posted by on Nov 19, 2013 in Blog, Content, Print, production |

Contents pages are the magazine equivalent of the appendix, a part that we no longer need. Evolution from print to digital has made this part of a publication redundant. It’s easier to navigate a digital title from the thumbnail grid showing all the pages laid out in an overview. When we can dip in and start anywhere we no longer need to rely on a couple of pages at the front to find our way around. In my mind the content section no longer has...

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This copywriter’s addictions: Just one more interview, I swear it’s the last

Posted by on Jan 15, 2013 in Articles, Freelancing |

Writing this blog is displacement activity. Humour me if you will. For I fear that whilst I am ‘with article’ there’s a serious risk of relentlessly pursuing contributors like a pack of hounds running a fox to ground. If the phone rings, don’t answer. It will be me, calling to ask your opinion for this piece I am writing. Sometimes it’s difficult to know when to stop. Writing this post forces me to step away from the email and leave the phone...

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Why isn’t fact checking easy?

Posted by on Nov 19, 2012 in Articles, Editing, Website | 1 comment

Get your facts right, they said. All the companies featured in the publication I was working on were multinationals and household names. And their top people had been interviewed for the accompanying worldwide TV series, so it wasn’t like I was being asked for investigative journalism. A quick cross checking, was all that was required for a ‘fast facts’ sidebar, to break up the page and draw the reader into reading the longer piece. Double...

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Have you met a Sue? Every writer, editor and proofreader has

Posted by on Oct 11, 2012 in Editing, Proofreading, Self-publishing |

“You must meet Sue,” the friend says “she’s taking early retirement and is going to be a proofreader. Perhaps she could lend you a hand.” “Is she trained? How much experience does she have? ” I ask, keen to have a go-to-person for times like this when I’m too busy to stay for longer than a coffee. “Oh lots, she’s published books and everything.” Every proofreader, editor and writer knows a Sue. In this day of redundancy and early retirement...

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How to decide if you need to go direct – cutting out the middleman

Posted by on May 1, 2012 in Self-publishing |

Sadly the web is awash with self publishers, making zero revenue, but boasting of removing the editor, literary agent or other stage in the publishing process. And the many bloggers with amazing stories to tell and conspiracy theories for the failure to get media coverage. There’s always a journalist who wasn’t interested in their story because he was in cahoots with the Government/big business/big advertisers or friends with the competition....

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