Why you need to write your contributor bio, profile or byline

Posted by on Dec 9, 2014 in Blog, Communication, Content, Editing, Marketing, Print |

Remember that man in overalls sweeping the floor of the Space Center at Cape Canaveral, who, when asked by JF Kennedy ‘What do you do here?’ replied: ‘Mr President, I’m helping put a man on the moon’? The point was he didn’t say, ‘I just come in and sweep the floor’. Then there’s the story of the man cutting stone for the construction of St Paul’s Cathedral, who when asked the same question by Sir Christopher Wren, told him: ‘‘I’m helping Sir...

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What is evergreen content?

Posted by on Nov 12, 2014 in Blog, Content |

As the leaves fall from the trees, it’s time to turn to evergreen content. That’s content that doesn’t go out of date, words that stand the test of time. Is it evergreen? Ask if someone reading in a year’s time would find the content informative and interesting. If so, you have evergreen content. Words that don’t go out of date, that are useful whether they are two days or two years old. Evergreen content is cost effective – the content only...

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Content creation made simple – Easy copy for sharing and keeping

Posted by on Aug 7, 2014 in Articles, Blog, Communication, Content, Digital, Editing, Front page, production, Proofreading, Uncategorized, Website |

Warning: Tenuous jumping on the baking bandwagon as the Great British Bake Off returns to our screens. I’d love some ideas for content that is light, easy and quick to make. My 32-year old designer insists we don’t have room for many words. How do we get more bang for our buck? Reader, Scotland When it comes to limited space (I’ll assume we’re talking about print or digital) it’s vital to make each word work hard. You don’t have room for...

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Why 2013 is a skip year, not a leap year

Posted by on Jan 7, 2013 in Marketing |

We’re used to leap years, but what about skip years? The general opinion is that 2013 is a year to skip – here in Scotland the plan seems to be to keep our heads down and get through the year with the focus on the build up to 2014 (Commonwealth Games, independence vote). Others are calling it the Empty Year. Go visit empty13 to find out what advertising and media industry types think about 2013 – fascinating insight, many ideas, plenty of...

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