Proofreading: top advice you can takeaway

Skimping on the services of a professional proofreader is a false economy. Recently a friend opened a takeaway business and came by to hand out menus, fresh from the printers. There was an awkward silence. Finally, someone spoke. ‘Where’s Lona Street?’ Our friend...

Why ad blocking means writing better copy

You know those images on web pages that keep moving, the banner adverts that distract and annoy? Well, I’m rather proud to have made my first one. It’s a GIF, an animated digital advert placed in an American trade directory for film and TV equipment suppliers....