by Gill Booles | Jun 22, 2016 | Blog, Communication
How to announce the Brexit to your employees, or any big news likely to lead to uncertainty? Big announcements in business can benefit from having a writer on your team, here’s how: By defining the message. The Corporate Communications or HR team will have held...
by Gill Booles | May 3, 2016 | Blog, Interviewing
The move to even shorter news cycles can only mean one thing: less time to check the facts. I don’t envy those reporting on Brexit or the US Presidential campaign, where you’re always one step behind; broadcast news often lags even further behind. I’ve been a...
by Gill Booles | Apr 5, 2016 | Blog, Events
There’s nothing more helpful than the location of the event, yet many fail to include this vital piece of information when they issue an invitation. Not including the location seems to be a new ‘thing’ There’ll be a clickbait headline ‘Don’t miss out on a day of...
by Gill Booles | Mar 21, 2016 | Blog, Communication
Every actor has been scouted by a football club. The number of lads who nearly signed as a professional footballer before retraining as a performer is perhaps surprising. In the ‘50s, Sean Connery was reported to have been scouted for Celtic. Actually, he was offered...
by Gill Booles | Feb 28, 2016 | Blog, social media
Social media management is one of those things that people in marketing accept, but people not in the industry don’t understand. I was surprised by a colleague who works in publishing, who was in raptures because a radio presenter had favourited her Tweet. This...
