Investors In Young People – Writing case studies
Channel: Digital and print
Role: Writer
Key challenge
Case studies focused on the first employers in Scotland to be awarded the new Investors In Young People accreditation. By interviewing the employers, I was able to gain greater insight and present a comprehensive business case for seeking accreditation.
Where a video case study also exists the copy, which appears on their website, provides a different angle or more complete picture. Case studies were written to a standard length (500 word) and approval secured for publication.
Excerpt
“Mactaggart & Mickel Homes are builders of homes across Central Scotland. The fourth-generation family firm recently celebrated 90 years in the building trade, yet attracting and retaining young talent is a challenge Mactaggart & Mickel Homes has in common with many newer employers.
The construction sector is facing the challenge of an ageing workforce, attracting new entrants and coping with the gaps left by the thousands of people who left the industry during the economic downturn.”