by Gill Booles | Jun 2, 2019 | Blog, Writing style
Is it ever worth reading the Afterword, the bit at the end of a book that explains how it came into being? Below is an excerpt taken from Porcelain, the coming-of-age memoir written by musician and DJ, Moby: “When I first talked to a literary agent about writing a...
by Gill Booles | May 7, 2018 | Articles, Blog
What AI and machine learning mostly need is an image makeover. I’d like to set something straight. Writing about AI and machine learning does not always involve robots. Sometimes it does, like CHIRON, a pioneering ‘care-in-the-home’ system which in the future may help...
by Gill Booles | Apr 11, 2018 | Blog, Design
When you visit the toilet on a Virgin Train you see this:At The Gym Group this is what you see: Two campaigns using a playful persona, only one is a success. The Virgin Trains one is irritating and tiresome – that’s even before Will Ferrell was brought in to provide...
by Gill Booles | Feb 20, 2018 | Blog, Marketing
I like to believe I’m a copywriter who understands my client’s industry and business, but what exactly is the difference between a gaffer and a best boy? Fortunately film critic, Antonia Quirke has made a series for BBC Radio 4 – Quirke’s Cast and Crew, where she...
by Gill Booles | Dec 29, 2017 | Blog, Research
How do you find your ideal customer? In the ideal world, you would conduct extensive research. You would learn about your target customer’s likes, their interests and occupation. In the real world, you may only know what pain point your product or service addresses....
