Virgin vs The Gym Group: Who’s winning the sign game?

Posted by on Apr 11, 2018 in Blog, Design |

When you visit the toilet on a Virgin Train you see this:At The Gym Group this is what you see: Two campaigns using a playful persona, only one is a success. The Virgin Trains one is irritating and tiresome – that’s even before Will Ferrell was brought in to provide the pre-recorded message: “Please don’t flush nappies, sanitary towels, paper towels, gum, old phones, unpaid bills, junk mail, your ex’s sweater, hopes, dreams or...

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Turn words into wants: Making sense of comfort buying

Posted by on Nov 5, 2012 in Communication, Design, Marketing, Print |

No matter how bad things get, How to Worry Less About Money  offers comfort, a book to sit and stroke as the bailiffs step over your prone body and carry the furniture onto the street. The series by PanMacmillan has the most strokeable covers you’ll meet. I was seduced in Waterstones. Rationality flew out of the window, as I ran my fingers up and down its spine. I had no need of the book, but I wanted it, with a primitive urge, a base desire to...

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Woolly mammoth, dodo, business cards…?

Posted by on Aug 11, 2009 in Design, Digital, Print |

I decided I needed business cards. Need is perhaps the wrong word. I wanted business cards. In this age of electronic communication, where emails can have branding and contact details in the signature, you don’t need business cards. Or so I’m told. Usually by the same people who insist no one wants a printed newsletter. Let’s save paper, they say, produce an eZine and save the planet. Except people say one thing and do the opposite. Like the...

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