Creating your company’s LinkedIn profile

Posted by on Nov 17, 2015 in Blog, social media |

Social media is about building networks and it works best when a single person or handful of people take charge. But it takes time. Whether or not you choose to get involved you can’t afford to ignore it – the genie is already out of the bottle. You need to be aware that people on these networks are already talking about your business. And your employees will already be on LinkedIn, therefore why not embrace it? Here’s how your business...

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Christmas is coming: Why brands should stop nagging

Posted by on Dec 5, 2012 in Communication, Marketing |

At this time of year I feel like I’m being grabbed by the elbow and propelled towards the Christmas I am not yet ready for. Sainsbury’s ‘know Christmas is more than just one day. It’s about a whole season of days’. Apparently it’s not enough to panic buy for one day, and we must cater for the entire duration of the festive season. And to fail to act now means to risk being left behind. So it comes as a welcome change when a keen salesman...

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For fax sake: on inappropriate communication

Posted by on Nov 12, 2012 in Communication, Digital |

It was when the HMRC call centre worker said ‘we can fax them through’ that I was briefly pulled up short. Until then I’d been OK. I had my 10 digit personal reference number and password, I even had a print copy of old statements. Fax? I looked wildly round the room. There’s a printer that doubles as a scanner and photocopier. I even have a combined cooker and dishwasher (really). But no fax machine. Back in the day I worked for a publisher...

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Turn words into wants: Making sense of comfort buying

Posted by on Nov 5, 2012 in Communication, Design, Marketing, Print |

No matter how bad things get, How to Worry Less About Money  offers comfort, a book to sit and stroke as the bailiffs step over your prone body and carry the furniture onto the street. The series by PanMacmillan has the most strokeable covers you’ll meet. I was seduced in Waterstones. Rationality flew out of the window, as I ran my fingers up and down its spine. I had no need of the book, but I wanted it, with a primitive urge, a base desire to...

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Have you met a Sue? Every writer, editor and proofreader has

Posted by on Oct 11, 2012 in Editing, Proofreading, Self-publishing |

“You must meet Sue,” the friend says “she’s taking early retirement and is going to be a proofreader. Perhaps she could lend you a hand.” “Is she trained? How much experience does she have? ” I ask, keen to have a go-to-person for times like this when I’m too busy to stay for longer than a coffee. “Oh lots, she’s published books and everything.” Every proofreader, editor and writer knows a Sue. In this day of redundancy and early retirement...

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