by Gill Booles | Feb 19, 2013 | Content, Marketing, Writing style
I will leave behind a lovingly crafted product listing for a coffee machine. Feel free to use it. A quick copy and paste should do the job. No, no, I insist. Please go ahead. Be my guest says Gill Booles. Once I’ve joined the coffee grounds, it’s likely to be my...
by Gill Booles | Feb 12, 2013 | Website
For this copywriter the beauty of websites is that they’re so easy to update. Accepting changes to her copy after handover is perhaps harder. Submit samples of your work, it says. No problem. And then my fingers freeze over the keyboard. Faced as I am with the ‘box of...
by Gill Booles | Feb 5, 2013 | Content
The average UK household* has more than 43 hours worth of TV programmes waiting to be watched. We’re acquiring more and more content, and increasingly unwilling to part with it. Hoarding content is a hidden problem. We’ve all seen the TV programmes. The house overrun...
by Gill Booles | Jan 27, 2013 | Marketing, social media
Well boo hoo, poor you. I didn’t realise you were finding giving to charity so hard. Of course I’d love to help. I’ll head over to Facebook right now and ‘like’ your page. Shall I peel you a grape while I’m there? Assuming you could you be bothered to eat it. This...
by Gill Booles | Jan 15, 2013 | Articles, Freelancing
Writing this blog is displacement activity. Humour me if you will. For I fear that whilst I am ‘with article’ there’s a serious risk of relentlessly pursuing contributors like a pack of hounds running a fox to ground. If the phone rings, don’t answer. It will be me,...
