Do you need to translate for prosperity come Chinese New Year?

Posted by on Jan 28, 2014 in Articles, Blog, Communication, Content, Digital, social media, translations, Website, Writing style |

Man United will join millions of people to celebrate the Chinese New Year, the Year of the Horse, which falls on 31 January. The club will use its own official Chinese website, to appeal to Chinese-speaking fans. It’s fair to assume the club doesn’t have to justifying the investment in translated content for the site, a mirror image of the British version. Chinese seems to be the one language UK businesses choose to translate content and...

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Say Ni Hao to choosing your words carefully

Posted by on Jan 27, 2012 in Marketing |

Failed to keep your new year’s resolutions? Well it’s not too late as millions welcome the Chinese New Year. Along with losing weight, cutting down on the drinking can I suggest you start the Year of the Dragon by resolving to choose your words carefully. Let’s start with the Chinese. According to The Sunday Times ‘vintage has yet to find a big Chinese fanbase because of a cultural distrust of things that have been used. Carmen Haid of the...

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