Digital skills your writer needs right now

by | May 13, 2017 | Blog, Digital

I know successful business people who can’t add up for toffee. Likewise, my design skills suck. You can’t do it all, which is why you need to bring in a specialist. Or be prepared to give it a try. Which is often my approach, and why I’ve got a better understanding of...

Are you targeting the right reader?

by | Feb 12, 2017 | Blog, Communication

Recently I was talking to a designer who had been asked by their client to redesign an employee magazine. The client is a multinational company, with a workforce of tens of thousands spread across multiple locations worldwide. It has grown rapidly through acquisition....

How to write clear instructions

by | Jan 12, 2017 | Blog, Communication

When you borrow an electric car from Enterprise Car Club, they give you printed instructions covering the basics such as how to start it, and how to return it to the charging point. The thing is, the unfamiliar charging set-up gets all the attention, at the expense of...

Proofreading: top advice you can takeaway

by | Nov 27, 2016 | Blog, Proofreading

Skimping on the services of a professional proofreader is a false economy. Recently a friend opened a takeaway business and came by to hand out menus, fresh from the printers. There was an awkward silence. Finally, someone spoke. ‘Where’s Lona Street?’ Our friend...