by Gill Booles | Jan 20, 2010 | Freelancing, Marketing
Work, like the seasons, tends to follow a certain pattern. In the public sector, January is all go. There’s pressure to spend budgets by the end of the financial year, projects are reaching the end of their production cycle and there’s proofreading galore to get...
by Gill Booles | Dec 1, 2009 | Communication, Marketing
Direct marketing uses techniques to get your message to your target audience, directly. The cornerstone is sending direct mail. And many of us, at this time of year will be thinking about sending Xmas cards. But it’s so easy to get it wrong. Here are the five top...
by Gill Booles | Nov 26, 2009 | Editing, Freelancing, Marketing, Proofreading
The psychology of the supermarket shop sometimes seeps into the mind of a client. We’re used to going in to pick up a toilet roll and waddling to the car with enough BOGOF rolls to insulate the attic. But getting more for our marketing pound doesn’t necessarily mean...
by Gill Booles | Oct 18, 2009 | Project management
This week I was asked what kind of work I would most like if I could work on anything. To my surprise I waxed lyrical about my current project. And realised it was because I have worked with the designer from the very start. So what? Well, it actually happens far less...
by Gill Booles | Oct 9, 2009 | Digital, Print, Website
Il y a longtemps…No I haven’t a clue what it means either but if you used it in a French exam answer you got an extra mark. It was one of several phrases that I’d cram into the first paragraph, irrespective of topic, in order to be awarded maximum marks. The aim was...
