by Gill Booles | Apr 9, 2014 | Blog, Marketing, Research
Are you spending your day browsing email newsletters? No, me neither. So, let’s assume the readers of your newsletter are just like you and me. What would make them pay more attention? Follow these top tips to give your newsletters greater stand out: Test, trial and...
by Gill Booles | Nov 29, 2012 | Communication, Writing style
This week saw the world premiere of The Hobbit: An Unexpected Journey, a film telling a story where characters go on ‘a journey’. At the start Bilbo Baggins is just like us, living his ordinary life, but by the end he will have become a hero. As he moves through his...
by Gill Booles | Nov 26, 2009 | Editing, Freelancing, Marketing, Proofreading
The psychology of the supermarket shop sometimes seeps into the mind of a client. We’re used to going in to pick up a toilet roll and waddling to the car with enough BOGOF rolls to insulate the attic. But getting more for our marketing pound doesn’t necessarily mean...
by Gill Booles | Oct 18, 2009 | Project management
This week I was asked what kind of work I would most like if I could work on anything. To my surprise I waxed lyrical about my current project. And realised it was because I have worked with the designer from the very start. So what? Well, it actually happens far less...
