by Gill Booles | Apr 9, 2014 | Blog, Marketing, Research
Are you spending your day browsing email newsletters? No, me neither. So, let’s assume the readers of your newsletter are just like you and me. What would make them pay more attention? Follow these top tips to give your newsletters greater stand out: Test, trial and...
by Gill Booles | Nov 29, 2012 | Communication, Writing style
This week saw the world premiere of The Hobbit: An Unexpected Journey, a film telling a story where characters go on ‘a journey’. At the start Bilbo Baggins is just like us, living his ordinary life, but by the end he will have become a hero. As he moves through his...
by Gill Booles | Nov 26, 2009 | Editing, Freelancing, Marketing, Proofreading
The psychology of the supermarket shop sometimes seeps into the mind of a client. We’re used to going in to pick up a toilet roll and waddling to the car with enough BOGOF rolls to insulate the attic. But getting more for our marketing pound doesn’t necessarily mean...
by Gill Booles | Oct 18, 2009 | Project management
This week I was asked what kind of work I would most like if I could work on anything. To my surprise I waxed lyrical about my current project. And realised it was because I have worked with the designer from the very start. So what? Well, it actually happens far less...
Well I picked up a copy of Treasures from Central Library, not exactly exotic far-flung shores...early days though, let's see.…
I am ON one of the free Treasures books. Have you spotted me? Would quite like to know how far…
[…] It’s a little overcast out there in Gilcrux today, so no matter I’ve a busy day at the desk,…
Ah lots of lovely content in those notepads means you've chosen to create rather than simply consume. I think the…
Enjoyed the read, food for thought, thanks Gill. I've a routine of spending (most) Mondays content clearing. Despite having all…