Useless magazine parts: the contents pages

Posted by on Nov 19, 2013 in Blog, Content, Print, production |

Contents pages are the magazine equivalent of the appendix, a part that we no longer need. Evolution from print to digital has made this part of a publication redundant. It’s easier to navigate a digital title from the thumbnail grid showing all the pages laid out in an overview. When we can dip in and start anywhere we no longer need to rely on a couple of pages at the front to find our way around. In my mind the content section no longer has...

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Why 2013 is a skip year, not a leap year

Posted by on Jan 7, 2013 in Marketing |

We’re used to leap years, but what about skip years? The general opinion is that 2013 is a year to skip – here in Scotland the plan seems to be to keep our heads down and get through the year with the focus on the build up to 2014 (Commonwealth Games, independence vote). Others are calling it the Empty Year. Go visit empty13 to find out what advertising and media industry types think about 2013 – fascinating insight, many ideas, plenty of...

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Past perfect content. Why it’s all just a little bit of history repeating

Posted by on Dec 31, 2012 in Communication, Digital, Marketing, Print, Self-publishing, social media, Website |

You look back.  You look back to the start of the year when plans were being drawn up. Back when it all seemed so simple. It is simple. Well no perhaps that’s a tad simplistic, if ‘it’ is life. I’m not a lifestyle guru. There are many other blogs which will promise that life should be simple. I’m just offering you hope, to shape your content in the New Year. Content is simple. Stop over analyzing. Or rather make sure you analyse the right...

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