by Gill Booles | Feb 15, 2012 | Marketing
How to find a product that you can’t otherwise find? Chicago screws (also known as interscrews, binding screws, snap posts or as I like to call them ‘those things that no one sells’) are great for binding a restaurant menu, photo album or sample swatch. Just try to...
by Gill Booles | Aug 31, 2010 | Editing, Marketing, Proofreading, Website
Do you remember Burger King’s Whopper Freakout campaign in which the Whopper disappeared from the menu for one day to prove the people’s love for the burger by showing their reactions? I fantasise about a similar campaign for writing and editing but sadly I suspect...
by Gill Booles | Oct 9, 2009 | Digital, Print, Website
Il y a longtemps…No I haven’t a clue what it means either but if you used it in a French exam answer you got an extra mark. It was one of several phrases that I’d cram into the first paragraph, irrespective of topic, in order to be awarded maximum marks. The aim was...
