Thinking inside the niche: Wherein the author announces she wants a screw

Posted by on Feb 15, 2012 in Marketing |

How to find a product that you can’t otherwise find? Chicago screws (also known as interscrews, binding screws, snap posts or as I like to call them ‘those things that no one sells’) are great for binding a restaurant menu, photo album or sample swatch. Just try to buy ten, and you’ll gain a new respect for these little posts that screw together. Sure you can buy them. In volume, from specialist printers who wanted to supply hundreds of...

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Missing something? Let me get that for you

Posted by on Aug 31, 2010 in Editing, Marketing, Proofreading, Website |

Do you remember Burger King’s Whopper Freakout campaign in which the Whopper disappeared from the menu for one day to prove the people’s love for the burger by showing their reactions? I fantasise about a similar campaign for writing and editing but sadly I suspect few would notice (‘Oh look, the apostrophe has been removed from that jolly sign that usually invites us for ‘pannini’s and coffee’s’). In the absence of a national campaign let me...

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For a long time I’ve had my suspicions…

Posted by on Oct 9, 2009 in Digital, Print, Website |

Il y a longtemps…No I haven’t a clue what it means either but if you used it in a French exam answer you got an extra mark. It was one of several phrases that I’d cram into the first paragraph, irrespective of topic, in order to be awarded maximum marks. The aim was to get these key phrases out of the way before attacking the rest of the essay. And this seems to be the approach towards website content. Get as many keywords into the first 250...

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