You saw this headline. What happens next is hard to believe

Posted by on Aug 8, 2016 in Blog, Digital |

Facebook has introduced measures to reduce the number of clickbait headlines that it shows in your newsfeed. A victory for all of us who have wasted time clicking on a headline, and ended up being misled into reading a load of nonsense. Farewell to ‘32 Health Things You’ve Been Doing Wrong for Years’ and ’12 Facts You Won’t Believe Are True.’ Perhaps we can look forward to the return of well-written, factually-accurate headlines, to click on to...

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Why breaking up with a brand needn’t be hard to do

Posted by on Jan 17, 2014 in Blog, Content |

I’m just not that into you. You try to let them down easily, but many brands are in denial. You stop returning their calls, they continue to email. Somehow you feel differently about the brand that once you couldn’t wait to tell your friends and family about. Many brands as desperate for attention and want to maintain a relationship at any cost. But what are you getting out of it? There should be something in the relationship for both sides....

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Why you can steal my soul, but don’t quote me

Posted by on Mar 26, 2013 in Articles, Blog, Digital, Print |

In which Gill Booles finds that people are free and easy with their image, but if you try and quote them they turn a little peculiar. Indians believed that photographing could steal a person’s soul. Today, almost no thought is given to ask for permission to take our image. We’re constantly captured. In fact that’s what’s being encouraged, always be capturing – take photos, video the speaker, and share on social media. You sign up for a morning...

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‘Like’ my Facebook page: Peel me a grape

Posted by on Jan 27, 2013 in Marketing, social media |

Well boo hoo, poor you. I didn’t realise you were finding giving to charity so hard. Of course I’d love to help. I’ll head over to Facebook right now and ‘like’ your page. Shall I peel you a grape while I’m there? Assuming you could you be bothered to eat it. This brand amazes me. It knows a lot about healthcare according to the TV advert, before telling me to: “Like us on Facebook. For every ‘like’ we’ll make a donation to charity.” Giving...

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Ticking Twitter Off Your To Do List with Automated Tweets

Posted by on Oct 4, 2012 in social media |

Have you got your homework? Are you going to spend Sunday evening scheduling a week’s worth of Tweets before retiring to bed confident that no matter what else happens at least you have maintained your social media presence? Automating tweets leave you free to get on with work without pesky interruption. This is fine if you are adding value but more often automated tweets are easily identifiable as such, distinguished by such features as a link...

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