by Gill Booles | Nov 12, 2014 | Blog, Content
As the leaves fall from the trees, it’s time to turn to evergreen content. That’s content that doesn’t go out of date, words that stand the test of time. Is it evergreen? Ask if someone reading in a year’s time would find the content informative and interesting. If...
by Gill Booles | Jun 8, 2014 | Articles, Blog, Content, Front page, Interviewing
Do you want to be an authority? To be known as an expert in your field? Are you keen to demonstrate thought leadership? Then read on. When I started copywriting 13 years ago I didn’t appreciate the amount of time I would spend hunting for expert opinion. Writing a...
by Gill Booles | Oct 24, 2012 | Communication, Writing style
Give Me Tap was described by the Sunday Times as a ‘bottle that can be refilled with tap water free of charge at participating restaurants’ erm…like any other bottle or those old fashioned things we used to call a glass? Turns out it was a more innovative and...
