What is evergreen content?

Posted by on Nov 12, 2014 in Blog, Content |

As the leaves fall from the trees, it’s time to turn to evergreen content. That’s content that doesn’t go out of date, words that stand the test of time. Is it evergreen? Ask if someone reading in a year’s time would find the content informative and interesting. If so, you have evergreen content. Words that don’t go out of date, that are useful whether they are two days or two years old. Evergreen content is cost effective – the content only...

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How to be an expert

Posted by on Jun 8, 2014 in Articles, Blog, Content, Front page, Interviewing |

Do you want to be an authority? To be known as an expert in your field? Are you keen to demonstrate thought leadership? Then read on. When I started copywriting 13 years ago I didn’t appreciate the amount of time I would spend hunting for expert opinion. Writing a feature for a trade magazine, B2B title or membership publication is often the result of a protracted search to identify and interview appropriate, credible, respected industry...

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If it’s so simple, why don’t you say so? How to be concise and to the point

Posted by on Oct 24, 2012 in Communication, Writing style |

Give Me Tap was described by the Sunday Times as a ‘bottle that can be refilled with tap water free of charge at participating restaurants’ erm…like any other bottle or those old fashioned things we used to call a glass? Turns out it was a more innovative and enterprising product as the BBC explained: “Give Me Tap is a business that enables people to fill a special aluminium bottle with water at eateries across Manchester. The 25-year-old...

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