How to write winning award entries

Ever wondered how a product gets to be awarded ‘the world’s best’? It’s not a level playing field – yes, each product has an equal chance of winning. But not every product is going to enter, and the common mistake we all make is focusing on competition that isn’t even...

When marketing automation goes bad

Online reviews from happy customers are a great way to win more business. Marketing automation can help you, by sending emails to ask for feedback. But while automation can save you time, you also don’t want to make these mistakes. Today, The Body Shop UK sent me this...

Marketing to Millennials

As we look to the New Year, Millennials feature heavily in many of the predictions for 2016. I’m exhausted by the constant claim that the Net Generation, those born between 1980 and 2000, will change how we do business. Forever. Sometimes I sit and wonder, what the...