Did Uncle Joe send a Xmas card this year?

Posted by on Dec 21, 2011 in Communication |

What are the modern manners for sending Xmas cards? After how many years of not receiving a card back, should we cross a name off our list? And is it becoming a dying art? As overheard in a cafe: “Do you send cards?”. “Only to my gran. She still expects to get one.” Bless, a card sent for the benefit of the recipient. It’s a rarity. Because as with Xmas presents it’s less about what they would like to receive, and more about what you want....

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She’s Behind You! Oh No She Isn’t

Posted by on Dec 14, 2010 in Digital, Editing, Marketing, Print, Proofreading |

Welcome to the Words Are Everywhere newsletter. With panto season about to start, don’t miss out and book your favourite now: *************** HUMPTY DUMPTY It’s Christttttmaaaaas. And I know of at least one annual report that has as much chance of being printed in 2010 as humpty dumpty has of avoiding a big fall. Good girls and boys plan ahead. I’m writing articles for the Spring issue of a magazine. Yes Spring. It’s business as usual....

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5 Direct Marketing Crimes to Avoid When Sending Xmas Cards

Posted by on Dec 1, 2009 in Communication, Marketing |

Direct marketing uses techniques to get your message to your target audience, directly. The cornerstone is sending direct mail. And many of us, at this time of year will be thinking about sending Xmas cards. But it’s so easy to get it wrong. Here are the five top crimes to avoid: Using out of date mailing lists. The message should be tailored, personalised not just to the recipient but usually to other people living at the same address So...

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