Celebrities and social media management

Posted by on Feb 28, 2016 in Blog, social media |

Social media management is one of those things that people in marketing accept, but people not in the industry don’t understand. I was surprised by a colleague who works in publishing, who was in raptures because a radio presenter had favourited her Tweet. This is a presenter who gets up at 4 am, and so is unlikely to be on Twitter at 8 pm, when they publicly claim to be in bed by 7 pm. The management of their, and many social media...

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Creating your company’s LinkedIn profile

Posted by on Nov 17, 2015 in Blog, social media |

Social media is about building networks and it works best when a single person or handful of people take charge. But it takes time. Whether or not you choose to get involved you can’t afford to ignore it – the genie is already out of the bottle. You need to be aware that people on these networks are already talking about your business. And your employees will already be on LinkedIn, therefore why not embrace it? Here’s how your business...

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Why breaking up with a brand needn’t be hard to do

Posted by on Jan 17, 2014 in Blog, Content |

I’m just not that into you. You try to let them down easily, but many brands are in denial. You stop returning their calls, they continue to email. Somehow you feel differently about the brand that once you couldn’t wait to tell your friends and family about. Many brands as desperate for attention and want to maintain a relationship at any cost. But what are you getting out of it? There should be something in the relationship for both sides....

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Why you can steal my soul, but don’t quote me

Posted by on Mar 26, 2013 in Articles, Blog, Digital, Print |

In which Gill Booles finds that people are free and easy with their image, but if you try and quote them they turn a little peculiar. Indians believed that photographing could steal a person’s soul. Today, almost no thought is given to ask for permission to take our image. We’re constantly captured. In fact that’s what’s being encouraged, always be capturing – take photos, video the speaker, and share on social media. You sign up for a morning...

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Ticking Twitter Off Your To Do List with Automated Tweets

Posted by on Oct 4, 2012 in social media |

Have you got your homework? Are you going to spend Sunday evening scheduling a week’s worth of Tweets before retiring to bed confident that no matter what else happens at least you have maintained your social media presence? Automating tweets leave you free to get on with work without pesky interruption. This is fine if you are adding value but more often automated tweets are easily identifiable as such, distinguished by such features as a link...

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