by Gill Booles | Feb 28, 2016 | Blog, social media
Social media management is one of those things that people in marketing accept, but people not in the industry don’t understand. I was surprised by a colleague who works in publishing, who was in raptures because a radio presenter had favourited her Tweet. This...
by Gill Booles | Nov 17, 2015 | Blog, social media
Social media is about building networks and it works best when a single person or handful of people take charge. But it takes time. Whether or not you choose to get involved you can’t afford to ignore it – the genie is already out of the bottle. You need to be...
by Gill Booles | Jan 17, 2014 | Blog, Content
I’m just not that into you. You try to let them down easily, but many brands are in denial. You stop returning their calls, they continue to email. Somehow you feel differently about the brand that once you couldn’t wait to tell your friends and family about. Many...
by Gill Booles | Mar 26, 2013 | Articles, Blog, Digital, Print
In which Gill Booles finds that people are free and easy with their image, but if you try and quote them they turn a little peculiar. Indians believed that photographing could steal a person’s soul. Today, almost no thought is given to ask for permission to take our...
by Gill Booles | Oct 4, 2012 | social media
Have you got your homework? Are you going to spend Sunday evening scheduling a week’s worth of Tweets before retiring to bed confident that no matter what else happens at least you have maintained your social media presence? Automating tweets leave you free to get on...
