Past perfect content. Why it’s all just a little bit of history repeating

Posted by on Dec 31, 2012 in Communication, Digital, Marketing, Print, Self-publishing, social media, Website |

You look back.  You look back to the start of the year when plans were being drawn up. Back when it all seemed so simple. It is simple. Well no perhaps that’s a tad simplistic, if ‘it’ is life. I’m not a lifestyle guru. There are many other blogs which will promise that life should be simple. I’m just offering you hope, to shape your content in the New Year. Content is simple. Stop over analyzing. Or rather make sure you analyse the right...

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Fancy going somewhere a bit quieter?

Posted by on Nov 22, 2011 in Communication |

Step outside. Let’s leave this website and continuing the conversation on email. Join my online community and engage in a debate on LinkedIn. If you’re thinking of jumping between communication channels you might want to bear the following in mind: Don’t assume everyone has what you’ve got. Quick Response codes only work with mobiles that have an autofocus function. Leaving two-thirds of mobile users unable to respond. Either create for the...

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Dumb dos and don’ts of smartphones

Posted by on Feb 15, 2011 in Communication, Digital, Website |

Today’s phones enable people to do most of the things they used to use computers for. It’s therefore worth considering how this affects communication. Here are 5 issues to bear in mind when communicating with smartphones. Quick Response (QR) codes. Black and white boxes which when scanned by a mobile phone camera take the user to a weblink. Flourishing, because of the take up of internet-enabled phones. Do consider using them on your print...

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Created by The Nth Degree Marketing & Design, Edinburgh