Useless magazine parts: the contents pages

Posted by on Nov 19, 2013 in Blog, Content, Print, production |

Contents pages are the magazine equivalent of the appendix, a part that we no longer need. Evolution from print to digital has made this part of a publication redundant. It’s easier to navigate a digital title from the thumbnail grid showing all the pages laid out in an overview. When we can dip in and start anywhere we no longer need to rely on a couple of pages at the front to find our way around. In my mind the content section no longer has...

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Web copy aftercare offered for purely selfish reasons

Posted by on Feb 12, 2013 in Website |

For this copywriter the beauty of websites is that they’re so easy to update. Accepting changes to her copy after handover is perhaps harder. Submit samples of your work, it says. No problem. And then my fingers freeze over the keyboard. Faced as I am with the ‘box of death’ — the blank space intended for the URL. Last week it happened again. Invited to submit a proposal I was merrily uploading print samples on the procurement portal....

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Do businesses need brochures as well as websites?

Posted by on Oct 27, 2010 in Digital, Print, Website |

This article first appeared on Enterprise Nation: a free resource to help you start and grow your business at home. Doing business today means customers never have to see a piece of paper. Companies make their products available on the website rather than a catalogue. We Google rather than search the Yellow Pages. Kindle ebooks are outselling print books on Amazon. With digital on the rise you could be tempted into believing print is dead. Here...

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