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Why your website needs to be open all hours ahead of Small Business Saturday

by Gill Booles | Dec 4, 2013 | Blog, Digital, Front page, Marketing, Website

Shop local and support Small Business Saturday (7 Dec),  you may find hidden gems. Or you may be unlucky and find the shop in darkness with a closed sign on the door. Ahead of the day – the first one in the UK – I’m putting in a request for market traders and...

A website is for life and not just for Christmas, unlike the content

by Gill Booles | Dec 19, 2012 | Website

“You’ll soon be able to visit us using the new tram service” the restaurant promises on its website. Yeah, good luck with that. The Edinburgh trams may be delayed but you could say that the directions showing how to get to the restaurant will be correct one day. Even...

Christmas is coming: Why brands should stop nagging

by Gill Booles | Dec 5, 2012 | Communication, Marketing

At this time of year I feel like I’m being grabbed by the elbow and propelled towards the Christmas I am not yet ready for. Sainsbury’s ‘know Christmas is more than just one day. It’s about a whole season of days’. Apparently it’s not enough to panic buy for one day,...

Recent posts

  • Can we all agree on what ‘metaverse’ means?
  • A lightbulb moment
  • Curation for the (COVID) duration
  • Marketing thru COVID – a plan of sorts
  • The Future of Fintech for The CA

Recent comments

  1. Words Are Everywhere on If you won’t read, we can’t share: the one about X Factor, poo and Book Week Scotland

    Well I picked up a copy of Treasures from Central Library, not exactly exotic far-flung shores...early days though, let's see.…

  2. Udita Banerjee on If you won’t read, we can’t share: the one about X Factor, poo and Book Week Scotland

    I am ON one of the free Treasures books. Have you spotted me? Would quite like to know how far…

  3. Live Music at The Boot and Shoe, Greystoke. | BANG YOUR DRUM on Do we need a national Consume Content Day?

    […] It’s a little overcast out there in Gilcrux today, so no matter I’ve a busy day at the desk,…

  4. Words Are Everywhere on Do we need a national Consume Content Day?

    Ah lots of lovely content in those notepads means you've chosen to create rather than simply consume. I think the…

  5. Debbie Taylor on Do we need a national Consume Content Day?

    Enjoyed the read, food for thought, thanks Gill. I've a routine of spending (most) Mondays content clearing. Despite having all…

Member of The Professional Copywriters’ Network

Recent work

Knowledge Transfer Network

KTN Innovate UK

Aquila Insight

Power Gems – Marketing support and content creation

HSBC Trade Radar – Editor, writer and project manager

Contact Gill Booles

35 Inveresk Village
Musselburgh
EH21 7TD
Mobile 07752 975189
Tel 0131 620 2334

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