by Gill Booles | Jul 8, 2010 | Freelancing, Marketing, social media
Creative freelancers may like to think they’re special. But we are just like accountants, lawyers and architects. You can be the most talented award-winning creative in Scotland and yet, like anyone else who provides a service for a living, you still need to market...
by Gill Booles | Jul 5, 2010 | Freelancing
Colin is a photographer. I was helping him with a proposal for a contract. We were looking at his portfolio trying to shortlist over a decade’s work into just five pictures. Over a latte we tried to get into the client’s head – what were they after? A safe pair of...
by Gill Booles | Jun 17, 2010 | Freelancing
I blame TV. ‘Before television, you would not have seen the World Cup, but you would have followed your own local teams with intensity. You would have spent more time playing yourself’ says White Dot, the campaign against television. I’m going to...
by Gill Booles | May 28, 2010 | Communication, Marketing, Writing style
I am not a big fan of Sex and the City. The anticipation surrounding the release of the second film is ridiculous. But what really gets my goat is this; my opinion doesn’t count. It’s a film with a ready made audience which will succeed despite the one and two star...
by Gill Booles | May 20, 2010 | Editing
How many times have you heard someone say ‘one day I’ll write a book…’? Yes, yes, we all have a book inside us. And often that’s the best place for it to stay (says she with a first draft in a box beneath her bed). Something is holding us back from writing the...
