Why the Yearbook is book of the year: top tips for writing your round up of 2014

Posted by on Dec 10, 2013 in Blog, Content, Marketing, Print |

2013 was all about the corporate Yearbook. Each year comes with its own set of trends. Creating content for Myspace (2008) came and went, whilst the 2009 website landing page is here to stay. As, I suspect, is the yearbook, a publication a business will create purely for an internal audience sharing the highlights of the year with employees. Unlike the annual report there’s no statutory obligation; although they don’t need to a business may...

Read More

How to write a staff profile

Posted by on Oct 12, 2011 in Marketing |

Sorry. But there’s no escape. Even if you work all on your ownsome. You’ll still need a well-written profile – for the About Us section of your website, sales credentials, proposals or professional association membership. Follow these top tips for profiles with pizzazz: Don’t give your competitors a plug. If you’ve head hunted the head of marketing from your arch rival, well done. But it’s best not to name your competitors. Instead try alluding...

Read More

Created by The Nth Degree Marketing & Design, Edinburgh