Brevity is the soul of wit

Posted by on Jun 20, 2011 in Communication, Writing style |

I’m reminded of the sticker by Glasgow artist, David Shrigley. Simply says: ‘You can’t help looking at this’ Or a sign on a cake display ‘Remember fly pies? Eccles cakes £2.99’. Sometimes less is more: Stop being polite. Get to the point. Put the main point first when writing for the web. Users skim paragraphs. They will pick up the point from the first sentence. And may read no further. This seems rude when we’re used to writing for print,...

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For Sale, Baby clothes. Never used

Posted by on Oct 2, 2009 in Communication, Digital, social media, Website |

As legend has it, Ernest Hemingway was asked if he knew the shortest story in the English language. He is said to have answered: “For sale: Baby clothes, never used.” Impressive and less than 140 characters. Much as Da Vinci came up with the idea of the parachute before the plane was even invented Hemingway clearly anticipated Twitter. If Hemingway were alive today would he be as prolific or would he spend his days blogging about...

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