by Gill Booles | Jun 20, 2011 | Communication, Writing style
I’m reminded of the sticker by Glasgow artist, David Shrigley. Simply says: ‘You can’t help looking at this’ Or a sign on a cake display ‘Remember fly pies? Eccles cakes £2.99’. Sometimes less is more: Stop being polite. Get to the point. Put the main point first when...
by Gill Booles | Oct 2, 2009 | Communication, Digital, social media, Website
As legend has it, Ernest Hemingway was asked if he knew the shortest story in the English language. He is said to have answered: “For sale: Baby clothes, never used.” Impressive and less than 140 characters. Much as Da Vinci came up with the idea of the...
