Do you remember Burger King’s Whopper Freakout campaign in which the Whopper disappeared from the menu for one day to prove the people’s love for the burger by showing their reactions? I fantasise about a similar campaign for writing and editing but sadly I suspect few would notice (‘Oh look, the apostrophe has been removed from that jolly sign that usually invites us for ‘pannini’s and coffee’s’). In the absence of a national campaign let me...