Writing big announcements – telling employees about Brexit

Posted by on Jun 22, 2016 in Blog, Communication |

How to announce the Brexit to your employees, or any big news likely to lead to uncertainty? Big announcements in business can benefit from having a writer on your team, here’s how: By defining the message. The Corporate Communications or HR team will have held briefings in the run up to any business-critical decision. A stack of Powerpoint slides can be gold dust, immediately making clear the position taken by each side – the key messages to...

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Why isn’t fact checking easy?

Posted by on Nov 19, 2012 in Articles, Editing, Website | 1 comment

Get your facts right, they said. All the companies featured in the publication I was working on were multinationals and household names. And their top people had been interviewed for the accompanying worldwide TV series, so it wasn’t like I was being asked for investigative journalism. A quick cross checking, was all that was required for a ‘fast facts’ sidebar, to break up the page and draw the reader into reading the longer piece. Double...

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