What is evergreen content?

Posted by on Nov 12, 2014 in Blog, Content |

As the leaves fall from the trees, it’s time to turn to evergreen content. That’s content that doesn’t go out of date, words that stand the test of time. Is it evergreen? Ask if someone reading in a year’s time would find the content informative and interesting. If so, you have evergreen content. Words that don’t go out of date, that are useful whether they are two days or two years old. Evergreen content is cost effective – the content only...

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Let me amuse and delight you

Posted by on Oct 14, 2014 in Blog, Communication, Content |

Have you been amused and delighted recently? Give it a minute. Still nothing? I’m surprised, given that everything from coffee machines to garden centres seems to make this brand promise. Just recently the phrase jumped out at me from a B2B marketing industry website in a whitepaper on the rise of content marketing. An odd place I thought, if you consider the phrase usually relates to entertainment – a performer could indeed amuse and delight...

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The Internet of Things – where’s the content?

Posted by on Sep 11, 2014 in Blog, Content, Front page, Marketing |

This week I was asked to quote a fee for writing the label copy for a well known Scottish drink. I’m still waiting to hear whether my language must be come-hither seductive shelf stopper or a zingy sassy invitation to ‘take me to the till’. Either way, shifting product into supermarket basket will mean adopting the brand personality, which could be as simple as: ‘Young, innovative, accessible and hassle-free – and everything...

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Why breaking up with a brand needn’t be hard to do

Posted by on Jan 17, 2014 in Blog, Content |

I’m just not that into you. You try to let them down easily, but many brands are in denial. You stop returning their calls, they continue to email. Somehow you feel differently about the brand that once you couldn’t wait to tell your friends and family about. Many brands as desperate for attention and want to maintain a relationship at any cost. But what are you getting out of it? There should be something in the relationship for both sides....

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Created by The Nth Degree Marketing & Design, Edinburgh